Under the motto "LXmas", the airline Swiss wants to distribute Christmas surprises on selected flights. Among other things, you can win upgrades to business class. An Airbus A320neo was also given a "red nose".
"I am very pleased that we can spoil and surprise our guests with many different activities this year and that we can carry the magic of Christmas out into the world. We deliberately decided on several smaller campaigns, because it's often the small gestures that make the magic. Especially in times like these, it's important to keep the Christmas spirit alive," says Stefan Vasic, Head of Marketing at Swiss.