In the Austrian state of Tyrol, people are largely satisfied with the results that were achieved in the tourist winter of 2021/22. We are now starting the 2022 summer season with much more optimism than last year. 

“The tourism industry has been in an exceptional situation over the past two years due to the global pandemic. It was a difficult time for Tyrol in particular, as the industry is a key economic and prosperity engine for the state. It is all the more gratifying that, based on the current balance sheet, we can now say: Tyrolean tourism is back, the attraction is unbroken. A big thank you goes to the tourism professionals who, despite the challenges, made this result possible with great commitment," emphasizes Tyrol's Governor Günther Platter (ÖVP).

According to information from the Tirol Tourist Board, winter 2021/22 showed that the recent lockdown and the Omikron variant initially slowed down demand. However, the second half of the season is said to have been only 2,5 percent below the level seen in 0,8 with 2019 million overnight stays.

In the entire winter season - from November 2021 to April 2022 - Tyrol's tourism recorded a total of 20,9 million overnight stays (-24% or -6,6 million overnight stays compared to 2018/19) and 4,4 million arrivals ( -28,5% or -1,8 million arrivals). The length of stay increased in the past winter season and was 4,7 days on average for the winter season - the highest level since 2014 (for comparison winter season 2018/19: 4,4 days; winter season 2019/20: 4,6 days) .

Germany was once again essential for the winter balance sheet. 10,8 million overnight stays and thus around every second overnight stay in Tyrol came from a German guest. Together with the Netherlands and Austria, guests from these three markets accounted for three quarters of all overnight stays in the past winter season. "It shows that the focus on the local markets is the right thing to do with our marketing activities," Karin Seiler, managing director of Tirol Werbung, makes it clear.

Summer perspectives with a lot of optimism

Looking ahead to the coming summer season also inspires confidence. Almost three quarters of the companies are currently satisfied or very satisfied with the booking situation. This is a significantly better result than in the tourism barometer at the same time last year. At that time, only 50 percent were satisfied or very satisfied.

“It is gratifying that the holiday region of Tyrol continues to be so attractive. Tyrolean tourism is successful because of its quality, hospitality and last but not least because of our beautiful landscape," says Governor Platter. "In addition to our guests, the local population in particular benefits from infrastructural investments, such as the expansion of cycle paths and the variety of leisure activities."

"The detailed analysis also shows the importance of the German market for Tyrol's tourism," explains Karin Seiler. "According to the tourism barometer, 90 percent of the companies surveyed are very satisfied or satisfied with the booking situation from Germany."