The Tui travel group wants to expand the presence of the “Tui Blue” hotel brand, particularly in Asia and Africa. Both management and franchise contracts are used. The chain is set to grow to 300 stores.

The focus for the development of new hotel locations is on Southeast Asia, China, Africa and the Middle East. An important driver for the future growth strategy are international partnerships, in which the Tui Blue Hotels are operated either under management contracts or via franchisees.

"Tui has unique know-how in the conception, development and successful operation of hotel brands and in the development of holiday destinations," said Erik Friemuth, Managing Director Tui Hotels & Resorts. “TUI Blue's new management and franchise model enables our future partners to benefit from this and offer guests unique holiday experiences. Together we want to become the leading holiday hotel brand with more than 300 hotels worldwide.”