Vienna's tourism sector experienced mixed results in April 2026. With a total of 1.725.000 overnight stays, the figure was 4% lower than the previous year.
Despite this temporary dip, the overall result for the first quarter remains positive: Since the beginning of the year, around 5,6 million overnight stays have been registered in the capital, representing an increase of 4% compared to the same period last year. The economic dynamism of the accommodation sector is particularly noteworthy, as it generated net overnight revenue of approximately €95,6 million in March, exceeding the previous year's result by 10%.
Analysis of source markets shows continued strong demand from within Germany and neighboring countries. Austria leads the list with 1.069.000 overnight stays, followed by German guests, who generated a significant increase of 10% with over one million overnight stays. Long-haul markets such as the USA also saw growth, with an increase of 7%, while the Turkish market, with a rise of 19%, exhibited the highest relative growth rate among the top markets. In contrast, declines were observed among travelers from Great Britain, Spain, and Poland, which is partly attributed to the timing of holidays and regional economic factors.
Hotel capacity in Vienna expanded significantly compared to the previous year. In April, approximately 84.500 hotel beds were available, representing an increase of about 3.600 beds. However, this expansion resulted in a statistically lower occupancy rate: room occupancy fell to 71% in April, down from 77% the previous year. The increase in total revenue despite the lower occupancy rate indicates a successful pricing strategy and increased value added per guest, which supports the profitability of hotels despite heightened competitive pressure.
Additional data from the Vienna Tourist Board illustrates that the luxury segment and upscale hotels in particular contributed significantly to the increase in revenue. In the first three months of the year, Vienna's accommodation providers generated a total of €236,6 million, an increase of 5% compared to the previous year. The city is thus consolidating its position as a high-priced city break destination, with investments in new hotel projects continuously increasing bed capacity. For the remainder of the year, experts anticipate a stabilization of occupancy rates, provided that demand from the core markets of Western Europe and North America continues to offset the additional supply.