The Zeitfracht Group is increasingly entering the travel segment via its subsidiary Adler Modemärkte. So far, the clothing retailer primarily had shopping bus trips in its portfolio. Now they want to arrange air and ship trips independently of this.

The company has long offered bus trips that lead to Adler markets. But they don't want to leave it at that, but also broker package tours under the "Adler Reisen" brand. The aim is to appeal to the so-called "Best Agers" target group. Initially, the offers that are sold in cooperation with Tendtours should be limited to destinations in Europe.

In a media statement, it is written that entry into this segment is considered appropriate. The timing would be ideal and they want to convey "package tours at attractive prices". The events area is also to be expanded further.