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"Future. Tourism. Lower Austria” was the motto on Tuesday evening at the first major “Tourism Summit 2024” in the House of Digitalization in Tulln. The tourism summit is a new format with which Lower Austria Advertising wants to offer a platform for all tourism operators in Lower Austria to work on the latest trends and current topics.
“Tourism is a very important and central topic for us in Lower Austria,” said Governor Johanna Mikl-Leitner in her statement, and was pleased that “all players are involved today, from gastronomy to the hotel industry to culture.” In 2023, the state of Lower Austria was able to achieve an increase of 11,2 percent in overnight stays and recorded a total of 7,3 million overnight stays, the state governor continued. In order to support this development, the state is promoting company takeovers or conversions. Important instruments are also the Lower Austria Card with 352 excursion destinations and the even stronger positioning of Lower Austria as a cycling region, emphasized Mikl-Leitner. Above all, they want to use digitalization for further development, she said: “We want to become the fastest and smartest federal state.”
Lower Austrian Advertising wants to be an important source of inspiration, especially in this area, said Managing Director Michael Shower: “Digitalization in all its facets is a topic that concerns us all very intensively.” He mentioned areas such as digital infrastructure , data protection, the digital competence of employees or visibility in digital media through to new AI solutions as examples. Lower Austria Advertising has developed a new digital strategy here and will now offer a training offensive for tourist businesses in Lower Austria together with the House of Digitalization and ecoplus, he announced.
Afterwards, Richard Seidl, specialist book author, speaker and coach, gave a keynote on the topic “Shaping the future with digitalization, AI and personality”. Afterwards, there was a “Silent Conference” with specialist lectures on specific topics on two stages, moderated by Claudio and Katharina Sunk. On the first stage, Katharina Thiel spoke on the topic “The new world of work: Leadership in the wake of digital transformation in organizations”, and on the second stage Ines Thomsen spoke on “AI & Photography, the synergy of people and technology”. Further offers on stage 1: Tamas Trunk on “Next Generation Workplace: What GenZ expects from their employer” and Armin Rogl on “Employer branding is a matter of attitude”. On stage 2, Lukas Görög spoke on the topic “From everyday work to travel descriptions to tourism marketing: practical AI strategies and AI examples that make the difference” and Wolfgang Wild on “The role of AI in tourism”.
