Tui Austria is recording an increasing desire to travel

The booking situation for summer 2024 is encouraging. “Summer business is in full swing. Summer bookings at Tui are currently in double-digit growth,” says Gottfried Math, Managing Director of Tui Austria, at the start of the Vienna Holiday Fair.

“Many families booked their summer vacation particularly early this year, also thanks to our affordable children’s festival prices. Overall, we are seeing a significant increase in family bookings,” Math continues. Turkey in particular is particularly popular with families. Currently, children can travel to selected hotels in Turkey in the summer months by booking a flight package trip from 1 euros until April 149st. Couples also book significantly earlier. Demand for Tui Blue's adult hotels is increasing by 15 percent.

Overall, bookings will be made longer in advance for next summer. The strongest booking months are currently July before June and August. “The willingness to travel is still high and we expect a strong season. “The package tour remains by far the most popular form of travel, supplemented by local experiences and excursions,” explains Math.

The results of a current representative YouGov survey also show that the desire to travel continues to increase. 79 percent of all respondents want to travel in 2024. 33 percent have already booked and 46 percent, who have not yet booked, are planning one or more vacation trips. 77 percent of those surveyed are planning a trip abroad, a quarter are planning a flight around the Mediterranean. Almost half travel to neighboring countries. This is also reflected in the Tui booking figures: with an increase in guests of 37 percent, Croatia is up on the previous year.