The Japanese All Nippon Airways is changing its business model in view of the Corona crisis. A new low-cost airline that relies on the Boeing 787 model is the core of the new strategy. The offshoot will in particular offer routes within the Asia-Pacific region, announced ANA.

"ANA Holding is in a phase of ambitious transformation with the aim of strengthening its core operations and positioning the company for long-term growth and sustainable success in a market that is still heavily influenced by COVID-19," said Shinya Katanozaka , President and CEO of ANA Holding. “We will therefore introduce a new business structure based on two main strategies. It's not just about cutting costs, but also about what a completely new, future-oriented corporate strategy could look like in view of the changes in travel. "

In addition to ANA and the low-cost airline Peach Aviation Limited, a third airline brand is therefore to be established on the basis of the division of the current Air Japan. The group is aiming for sustainable growth by redesigning the services of the three airlines. They are designed to cover a wider range of customer needs in terms of pricing and services. The services of the individual airlines will be redesigned in such a way that they correspond to the “new normal” during and after COVID-19.

The introduction of the new airline brand of the ANA Group is currently planned for the next but one financial year 2022. Its aim is to develop low-cost flight offers over medium distances to destinations in Southeast Asia and Oceania. This new brand is to be developed from the flight operations of Air Japan, which is currently part of the core brand ANA. The new company should be able to react quickly to sudden changes in demand and begin flight operations quickly after the establishment. The exclusive use of type 787 aircraft with more than 300 seats guarantees flights at low unit costs.

In order to adapt the cost and supply structures of the core brand ANA to demand, the Japanese market leader also plans to remove a total of 35 aircraft from the fleet this year - 28 aircraft more than the originally planned seven jets. Above all, Boeing 777 jets are expected to leave the fleet - a total of 22. In addition, the delivery of a Boeing 777 and an Airbus A380 that is still outstanding will be delayed. This leads to a reduction of 24 wide-body aircraft compared to the original plan. The fleet of the entire ANA Group (including Peach Aviation) will be reduced by 33 aircraft compared to the original plan in the current financial year.