Kitzbühel Tourism on a promotional tour

At this year's general assembly, Kitzbühel Tourism presented an excerpt from the extensive winter image campaign - from Vienna to Frankfurt and London to the USA.

Promoting the Kitzbühel destination is one of the main tasks of Kitzbühel Tourism. The marketing team has once again developed a detailed communication plan for the 2023/24 winter season with a presence in the key cities defined in the strategy using a multi-channel approach.

On the one hand, particular attention was paid to the Key City Approach set out in the first meeting of the new Supervisory Board of Kitzbühel Tourism. The markets were divided into A, B and C, all of which are to be used all year round. A markets are the cities where the current guest is based according to heat maps, such as Munich, Vienna and London. The B markets include cities with growth potential. Kitzbühel is present in the USA through a major B2B offensive, including in combination with the promotion of the Ikon Pass, a compound ski pass that is also valid in the Kitzbühel ski area.