Lufthansa Group: Oliver Krüger becomes the new CMO

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As Chief Marketing Officer of the Lufthansa Group, Olivier Krüger will be responsible for the areas of brand, loyalty, ancillaries and marketing with immediate effect.

He is also responsible for Miles & More GmbH and reports directly to the Executive Board of the Lufthansa Group. Most recently, as CEO of Lufthansa Systems, Krüger led the Technology & IT subsidiary of the Lufthansa Group.

"In Olivier Krüger, we have found an experienced manager for this new position, who will strengthen the Lufthansa Group's brand positioning in the premium segment with new impetus," says Christina Foerster, Board Member for Brand Management & Sustainability at the Lufthansa Group.

Photo: Lufthansa Group.
Photo: Lufthansa Group.