Yesterday the Lufthansa Group announced a "possible" capital increase at. But the AUA mother also relies on other means of crisis management. Because in the future, direct sales will also be significantly expanded.
In a broadcast, the crane airline gave first, more specific insights into the medium-term corporate goals. In addition to a radical austerity program, which should reduce costs by around 2024 billion euros by 3,5, this also includes a stronger focus on direct sales. By 2024, the proportion of bookings made via direct sales channels is to climb to over 75 percent. The pre-crisis level is slightly more than 50 percent.
For some time now, the airline has been pushing direct sales channels in a rather one-sided manner – this also has an impact on travel agency sales. As touristik-aktuell.de reports, popular basic fares are now only bookable via Direct Connect access and NDC interfaces, while bookings via GDS are subject to additional fees. This future direction of Lufthansa thus underlines its sales strategy of recent years.