Yesterday the Lufthansa Group announced a "possible" capital increase at. But the AUA mother also relies on other means of crisis management. Because in the future, direct sales will also be significantly expanded.
In a broadcast, the crane airline gave first, more specific insights into the medium-term corporate goals. In addition to a radical austerity program, which should reduce costs by around 2024 billion euros by 3,5, this also includes a stronger focus on direct sales. By 2024, the proportion of bookings made via direct sales channels is to climb to over 75 percent. The pre-crisis level is slightly more than 50 percent.
For a long time now, the airline has been pushing its direct sales channels in a rather one-sided way - this also has an impact on travel agency sales. Demanded basic tariffs can only be booked via Direct Connect access and NDC interfaces, while bookings via GDS are subject to additional fees, such as touristik-aktuell.de reported. With this, the future direction of Lufthansa underscores the sales motto of the past few years.
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