Premium customers want to travel: Airtours, TUI's luxury brand, has seen a significant increase in bookings.
“Anyone who loves luxury loves to travel. In the past few weeks, bookings have skyrocketed, ”says Steffen Boehnke, head of the Airtours brand. Hygiene measures and distance rules are not a contradiction to the luxury experience - on the contrary. “Privacy and VIP services are a matter of course on a luxury trip. Nowhere is the service level as high as here. The demands of our guests are just as exquisite, because they want to be surprised with new experiences. Our cruise combination with the Europa 2 and the Daios Cove Resort on Crete hits the nerve of our customers, ”says Steffen Boehnke.
Greece in particular is more popular than ever with luxury customers this summer, and the island of Crete is particularly popular. A newly launched combination trip includes a seven-day cruise on the MS Europa 2 and a stay at the popular Daios Cove Luxury Resort & Villas. "The new routes of Europa 2 will take luxury travelers through the sun-drenched Aegean along the most beautiful coasts of Greece until mid-July," says the company. The cruises start on five departure dates in Heraklion. The hotel stay can either take place before or after the cruise.