Since February 1, 2023, British Airways has restricted its employees from posting on social media during working hours. A new set of rules has been set up for this purpose. The background may also be that some employees have caused quite a stir in the past.

Not all flight attendants and pilots are noticed by postings that are embarrassing for the company. Some pilots indirectly advertise British Airways and flying in general. This should also come to an end in the future. This annoys many a flying employee, because up until now nothing has been done wrong.

The airline does not see it as a ban at all, but a spokesman emphasizes that they have only drawn up new rules and made it clear in them what and especially when can and cannot be posted on social media. “For example, when our colleagues fly an airplane, they are responsible for the safety of everyone on board. It's not unreasonable to ask her to wait until her break to take pictures," the media officer said.

In these guidelines, it is clear that British Airways requires that only things be shared that "tell our story, celebrate our achievements, attract new customers and strengthen our brand and reputation". It warns that improper use of online channels could result in a negative impact on "colleagues, customers and BA's reputation". Remember that social media profiles can be viewed by many people.

The document goes on to say that the guidelines were created to enable employees to share work-related content and "to protect you and your colleagues, uphold the company's reputation, and provide a consistent standard for engaging, peer-led content." to be maintained throughout the BA”.

British Airways prohibits the sharing of "sensitive content that poses a risk to our business, our customers, our colleagues or to you as an individual". The airline clarified that this includes, but is not limited to, instrumentation/data from the cockpit, flight plans or technical documents in front of or in an engine, crew hotel locations, contents of passengers upon boarding (without their prior consent) and access to aircraft cabins, including the access codes. The list also includes cockpit shots that require prior approval from the company. "If you're in a car with your kids in the back seat, you wouldn't post a picture," the British Airways spokesman said.