Ryanair feels “overlooked” by Vienna Tourism

Airbus A320 from Lauda Europe and Boeing 737-800 from Ryanair (Photo: Jan Gruber).
Airbus A320 from Lauda Europe and Boeing 737-800 from Ryanair (Photo: Jan Gruber).

Ryanair feels “overlooked” by Vienna Tourism

Airbus A320 from Lauda Europe and Boeing 737-800 from Ryanair (Photo: Jan Gruber).
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The low-cost airline Ryanair is strongly criticizing a media release from Vienna Tourism that was sent out a few days ago. In terms of the number of overnight stays, the federal capital was able to almost reach the pre-crisis number in 2023. However, the low-cost airline feels that it has not been taken into account and criticizes the fact that its competitor Austrian Airlines has been prominently featured.

In 2023, around 39 percent of tourists who visited Vienna arrived by plane. This means that this mode of transport was much stronger than, for example, night trains, which only play a minor role. Ryanair criticizes the fact that “this revival is “attributed” to the state-subsidized Lufthansa subsidiary AUA, while Ryanair’s significant contribution to Vienna’s tourism recovery is completely ignored. The Vienna Tourism Association is also wasting around 2 million euros on a joint marketing campaign with the high-priced AUA, which has barely increased its traffic since 2019 (only 1%). During the same period, Ryanair more than doubled its traffic volume in Vienna from 2,7 million passengers in 2019 to 6 million passengers in 2023.

It should also be noted that Ryanair was not present at Vienna-Schwechat Airport under its own brand in 2019. The flight offer at that time was marketed by Laudamotion, which no longer exists in this form, and this brand was primarily advertised on the Austrian market. In 2020 it was decided that in future all flights would be operated under FR flight numbers and Laudamotion would return AOC and operating license. The Airbus jets were sold to the then newly founded Lauda Europe Ltd. with registered office in Pieta (Malta).

“Vienna Airport has only restored 2023% of its traffic volume before the Corona crisis in 93; In contrast, Ryanair carried 2023% more traffic in 122 than in 2019, meaning Ryanair has done most of the recovery in Vienna's air traffic, while high-fare airline AUA barely increased its traffic before the Corona crisis (+ 1%). Ryanair flew 2023 million passengers to/from Vienna in 6 (3,3 million more than in 2019). “Ryanair had 19 aircraft stationed in Vienna (representing an investment of $2 billion) and offered more than 710 well-paid Ryanair jobs for pilots, cabin, hangar and office staff,” Ryanair writes in a media release.

The low-cost airline also presents the table below. This shows that there were around six million passengers from Vienna-Schwechat Airport in 2023. This means that you have less than half the number of travelers that Austrian Airlines had. However, in contrast to AUA, Ryanair is not active on long-haul flights, but only on point-to-point short and medium-haul flights. In purely mathematical terms, you can transport more passengers with fewer aircraft.

  2019 2023 growth 
AUA 13.6m 13.8m  +0.2m +1% 
RYANAIR 2.7m   6.0m  +3.3m +122% 

Andreas Gruber from Ryanair explains: “The Vienna Tourism Association should rightly confirm that it was Ryanair that ensured almost the entire recovery of Vienna’s air traffic in 2023. AUA has only grown by 2019 million passengers since 0,2 (+1%); In contrast, Ryanair flew 2023 million passengers to/from Vienna in 6, an increase of 3,3 million passengers compared to 2019 (+122%). Ryanair has invested heavily in Vienna, creating jobs and boosting tourism without the Austrian taxpayer having to pay for it. “Ryanair has led Vienna’s tourism recovery, and the Vienna Tourism Association should correct its inaccurate press release and confirm that Ryanair has led Vienna’s recovery and not the high-priced Lufthansa subsidiary AUA.”

5 Comments

  • Stefan, 6. February 2024 @ 06: 11

    I think less than nothing of Ryanair. If they don't like it, they should leave the airport and leave.

  • Peter Lintner, 6. February 2024 @ 21: 34

    Why should Vienna advertising advertise an airline from Malta? I think it is very right that the AUA was taken here. Nobody needs the cheap tourism that Ryanair brings to Vienna anyway.

  • Raimar Vogel, 6. February 2024 @ 22: 06

    I feel the same way. On the other hand, the low-cost airline Ryanair should first take into account in its calculation that its supposedly large passenger growth in Vienna also came about because other low-cost airlines closed their base in Vienna, precisely because of the unfair competition from Ryanair, and moved away from Vienna. Take Easyjet, Level and Eurowings Europe for example. Wizzair has also downsized in Vienna. An airline that withdraws the acquired Laudamotion from Austria and relocates it to the tax haven of Malta for obvious reasons, and thus turns its back on Austria, should not loudly shout about how good they are, but should first look in the mirror based on their ethical ideas. It is therefore clear to everyone why Wienwerbung takes the AUA and not them. If you look at the price of the END PRODUCT when booking a flight, namely the flight price, check-in fee, hand luggage, suitcase, airport check-in (much more expensive than online), you will realize that in the end AUA is usually cheaper than Ryanair. The AUA flies to Milan Malpensa, for example. Ryanair to Bergamo... also in Warsaw, London, Paris, etc. There are decentralized flights to airports far away from the center, where transport to the city costs many times more. Then it's really better to fly with the classics and also save yourself from a stupid raffle on board a Ryanair flight, pushy, aggressive sales policy from flight attendants who have to toil in the worst possible working conditions and have to work under extreme pressure. An airline like Ryanair may not even be mentioned in serious Austrian advertising.

  • Hagen A. Scholz, 7. February 2024 @ 13: 00

    I'm not surprised that people avoid Ryanair! The AI ​​machine couldn't read my ID card when checking in. At the counter we were charged €110! That's the business idea! Broken machine when checking in, more costs!

  • Rubio, 7. February 2024 @ 22: 57

    And where does Ryanair pay taxes???

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5 Comments

  • Stefan, 6. February 2024 @ 06: 11

    I think less than nothing of Ryanair. If they don't like it, they should leave the airport and leave.

  • Peter Lintner, 6. February 2024 @ 21: 34

    Why should Vienna advertising advertise an airline from Malta? I think it is very right that the AUA was taken here. Nobody needs the cheap tourism that Ryanair brings to Vienna anyway.

  • Raimar Vogel, 6. February 2024 @ 22: 06

    I feel the same way. On the other hand, the low-cost airline Ryanair should first take into account in its calculation that its supposedly large passenger growth in Vienna also came about because other low-cost airlines closed their base in Vienna, precisely because of the unfair competition from Ryanair, and moved away from Vienna. Take Easyjet, Level and Eurowings Europe for example. Wizzair has also downsized in Vienna. An airline that withdraws the acquired Laudamotion from Austria and relocates it to the tax haven of Malta for obvious reasons, and thus turns its back on Austria, should not loudly shout about how good they are, but should first look in the mirror based on their ethical ideas. It is therefore clear to everyone why Wienwerbung takes the AUA and not them. If you look at the price of the END PRODUCT when booking a flight, namely the flight price, check-in fee, hand luggage, suitcase, airport check-in (much more expensive than online), you will realize that in the end AUA is usually cheaper than Ryanair. The AUA flies to Milan Malpensa, for example. Ryanair to Bergamo... also in Warsaw, London, Paris, etc. There are decentralized flights to airports far away from the center, where transport to the city costs many times more. Then it's really better to fly with the classics and also save yourself from a stupid raffle on board a Ryanair flight, pushy, aggressive sales policy from flight attendants who have to toil in the worst possible working conditions and have to work under extreme pressure. An airline like Ryanair may not even be mentioned in serious Austrian advertising.

  • Hagen A. Scholz, 7. February 2024 @ 13: 00

    I'm not surprised that people avoid Ryanair! The AI ​​machine couldn't read my ID card when checking in. At the counter we were charged €110! That's the business idea! Broken machine when checking in, more costs!

  • Rubio, 7. February 2024 @ 22: 57

    And where does Ryanair pay taxes???

Leave a Comment

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This website uses Akismet to reduce spam. Learn more about how your comment data is processed.

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