The Norwegian start-up Norse Atlantic Airways will initially fly to secondary airports in the United States in the summer flight schedule of 2022. They applied for route rights to Fort Lauderdale, Ontario and Newburgh.
This is quite remarkable, because behind Norse are managers who previously worked at Norwegian. The strategy of flying to secondary airports in the USA has failed terribly, but it now seems to be trying again with a “blueprint”.
In the United States, Norse Atlantic Airways was scrutinized for its precarious employment models criticized by unions. The management had to give numerous assurances, otherwise the coveted route rights might not have been obtained at all. The US trade unions are said to have lobbied and pointed out the circumstances that existed before Norwegian.
As Norse Atlantic Airways you follow a different tone in dealing with unions. It was agreed that there would be neither temporary work nor employment through intermediaries, for example in Bangkok. The employment should take place directly with the airline and depending on whether one is stationed in the USA or Norway, according to the respective local law, be closed.
Norse Atlantic Airways does not yet have a Norwegian AOC. The company expects this to be granted in the course of November 2021. In addition, the UK will apply for AOC and an operating license for a local branch that will fly from London Gatwick. Norse Atlantic Airways has already confirmed this. In the summer of 2022, the group of companies wants to be in the air with twelve Boeing 787-9s and three 787-8s.